Look, Your JoeDog is willing to support his friends’ fitness efforts but if they start posting vital signs to social media, he may have to de-friend them. Would anyone actually post their vital signs? Yes, and believe it or not, there’s an app for that.

The Wifi Body Scale measures weight, body fat, heart rate, and the air quality of whatever room your scale is in. It comes with Wifi networking and a Health Mate app that lets you share its data to social media.

In theory, the app holds you accountable as others bear witness to a personal struggle. But to what extent can they participate in this public shaming? Is it okay to “Like” unflattering updates? Can they note that, um, “your numbers are really going up”?

Keep in mind this technology is still in its infancy. As it becomes more refined, we may one day be able to tell who’s overweight simply by looking at them….